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Jaakko Pallasvuo
24:00 min, 2015


Introduction text by Elvia Wilk  

SVILOVA is proud to present the online premiere of the video work EU by the artist Jaakko Pallasvuo.

The practice of Jaakko Pallasvuo manifests itself in video, ceramics, text, and the expanded field of theater. His work is an exploration of persona and the aesthetics of our lives via the Internet and Social Media. In the work EU, the act of “being cool” is linked to the borders of the European Union and having access to its resources. The video begins with a plague afflicting the world and we meet a group of people—the coolest of the cool—who have managed to save themselves. Writer and editor Elvia Wilk untangles the concepts in her introductory text:

“Cool is definitely not the same as trendy, though it usually coincides with trendy; it intersects with nonchalance; it has a penchant for arbitrary meanness; it contains traces of recklessness and a strong foundation on “being in the moment”; and it’s built on a foundation of not being desperate (which is easier for people with family money or inherited status since cool masquerades as a function of Randian individuality but at least in New York a lot of the time cool people have a famous dead parent and/or a trust fund; you can’t buy cool, but money, ahem, helps) as well as of youth.”

Read the rest of the text in the following link:



   Click image to open the pdf link




Jaakko Pallasvuo (b. 1987)​ is an artist based in Helsinki and Berlin.​ ​In ​recent years ​his​ work has been exhibited at​​ Kunsthalle St. Gallen, Kiasma Museum of Contemporary Art, The Goss-Michael Foundation, Kunstraum Kreuzberg/Bethanien, UCCA, Eyebeam and Future Gallery, among others.


Elvia Wilk is a writer and editor living in Berlin. She is currently an editor at uncube magazine and contributes to publications including frieze d/e, Art in America, The Architectural Review, Spike Art Quarterly, Sleek, and Dazed.